Comparison

Cheeky Merlin vs Metricool

Metricool is a budget-friendly social scheduling, analytics, and ads management tool priced per brand, not per seat.

Feature	Cheeky Merlin	Metricool
Pricing model	Flat plan, seats included	Per brand tier, unlimited seats
Predictive scoring before spend	✓	—
Sourced, AI-scored leads included	500/mo Studio, 2,000/mo Agency	—
Landing pages & funnels	✓	—
Ad platform data	Real Google/Meta Ads & GA4 reporting	Google/Facebook/TikTok Ads dashboard
Social scheduling	Supporting feature — Meta/TikTok pending app review	Yes — their core product
AI fulfilment agents	20 agents	—
Agency CRM & approval workflows	✓	—
White-label reseller mode	✓	Custom tier only

Pricing shown reflects each company's publicly listed rates as of our last review — always confirm current pricing directly on their site before deciding.

What Metricool is good at

Genuinely affordable for its scope — unlimited team members on every paid plan, plus a distinctive built-in ads management module (Google, Facebook, TikTok Ads) alongside organic scheduling in one dashboard.

How Cheeky Merlin is different

Metricool is a lean, affordable social-and-ads scheduler — a real, honest option if that's genuinely all you need, and at its price it is hard to argue with. Cheeky Merlin is a different purchase: predictive scoring before spend, sourced and scored leads, landing pages and funnels, AI answering inbound enquiries, 20 agents doing fulfilment, and an agency CRM underneath it. Merlin is not the cheaper scheduler and does not claim to be.

Metricool pricing

Free $0/mo, Starter from $20/mo, Advanced from $53/mo (pricing scales with the number of brands managed, not team size — unlimited team members included on paid plans), Custom/Enterprise for White Label. X/Twitter and advanced analytics are separate add-ons.

Cheeky Merlin pricing

See full pricing →

Per G2 reviews (a smaller sample of 98 reviews, so treat this as a lighter-confidence signal than the other comparisons here), cited friction points include some advanced features being restricted to higher tiers and needing to reconnect social accounts more often than expected.

FAQ

Questions, answered

Is Cheeky Merlin more expensive than Metricool?

Yes, on sticker price — Metricool starts free and its paid tiers start around $20/mo. If social scheduling and ads management is all you need, Metricool is the right answer and we would rather say so than sell you something bigger. Cheeky Merlin starts at $99/mo (Solo) and is built for predicting and acquiring customers — scoring, sourced leads, landing pages, inbound response, CRM and approvals. The full 20-agent roster is included from the Studio plan up.

Does Metricool predict campaign performance before I spend?

No — Metricool manages and reports on campaigns you build; it doesn't score predicted outcomes before launch. Cheeky Merlin's Merlin-MMA engine does, via a real Buyer Intent Score.

Does Cheeky Merlin manage ads the way Metricool does?

Yes — Cheeky Merlin pulls real Google Ads, Meta Ads, and GA4 data into client-ready reporting, plus a dedicated Ads Optimization Agent that flags underperforming ads weekly with a suggested rewrite.

Try it against Metricool yourself

Fourteen days, no card. Score one campaign in both and compare the maths.

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