Metricool is a budget-friendly social scheduling, analytics, and ads management tool priced per brand, not per seat.
| Feature | Cheeky Merlin | Metricool |
|---|---|---|
| Pricing model | Flat plan, seats included | Per brand tier, unlimited seats |
| Predictive campaign scoring | ✓ | — |
| Ads management | Real Google/Meta Ads & GA4 reporting | Google/Facebook/TikTok Ads dashboard |
| AI fulfillment agents beyond social | 11 agents | — |
| Agency CRM & approval workflows | ✓ | — |
| White-label reseller mode | ✓ | Custom tier only |
Pricing shown reflects each company's publicly listed rates as of our last review — always confirm current pricing directly on their site before deciding.
Genuinely affordable for its scope — unlimited team members on every paid plan, plus a distinctive built-in ads management module (Google, Facebook, TikTok Ads) alongside organic scheduling in one dashboard.
Metricool is a lean, affordable social-and-ads scheduler — a real, honest option if that's genuinely all you need. Cheeky Merlin is built for agencies running full client accounts: predictive scoring before spend, 11 AI agents doing actual fulfillment work across content, ads, PR, and sales, and an agency CRM with task/approval workflows — Metricool doesn't attempt any of that.
Free $0/mo, Starter from $20/mo, Advanced from $53/mo (pricing scales with the number of brands managed, not team size — unlimited team members included on paid plans), Custom/Enterprise for White Label. X/Twitter and advanced analytics are separate add-ons.
Starter $249/mo, Corporate $1,499/mo, White Label $799/mo + $79/mo per sub-account — every plan includes a 14-day free trial. See full pricing →
Per G2 reviews (a smaller sample of 98 reviews, so treat this as a lighter-confidence signal than the other comparisons here), cited friction points include some advanced features being restricted to higher tiers and needing to reconnect social accounts more often than expected.