Platform

Everything an agency runs, in one place

Prediction, lead sourcing, landing pages, CRM, campaigns and reporting — connected to the real ad platforms, so the numbers on a client report are the numbers the platform actually returned.

Merlin pointing at a dashboard of charts
What you get

10 things that would otherwise be 10 subscriptions

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A predicted conversion rate before you spend

Merlin-MMA scores real buyer-psychology signals — pain, urgency, social proof, channel fit — into a Buyer Intent Score and a predicted conversion rate, before a dollar of your client's budget is committed. A number you can put in front of a client, not a hunch you have to defend.

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Self-Healing Predictions

Merlin-MMA compares every prediction to what actually happened — real conversions, real engagement — and recalibrates its own scoring automatically. No manual re-training, ever.

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Lead Finder, with the leads included

Merlin sources and AI-scores real prospects against each client's ideal customer profile — 500 a month on Studio, 2,000 on Agency — included in the plan rather than bolted on through a separate data subscription you pay for twice.

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Landing pages and funnels to convert the traffic

A real block-based page builder and multi-step funnels, with forms that drop straight into the CRM — so a campaign Merlin predicted has somewhere to land that you control, instead of a client's homepage.

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Inbound leads answered while they are still warm

The Lead Response Agent answers a client's own form and landing-page enquiries using real research about that business, so a lead arriving at 11pm is not waiting until Tuesday for a first reply.

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Unified CRM & Tasks

Clients, campaigns, pipelines, tasks, approvals, and client messaging in one place — plus proposals and reports sent straight from your team's own connected Gmail, not a generic no-reply address — no more bouncing between five different tools to run one account.

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20 AI Agents That Finish The Work

Content, Analytics, QA, Sales Outreach, Sales Closer, Lead Response, Trend Scientist, Social Media Manager, Sales Prospecting, Account Manager, Ads Optimization, PR, Team Digest, CRM Hygiene, Retention, Content Repurposing, Review Intelligence, Local SEO, Video Clipping, and Tracking & Analytics — each one producing a real, reviewable deliverable, not a chat reply.

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Real Ad Platform Data

Live connectors for Google Ads, Meta Ads, and GA4 pull real spend and conversion data straight into client-ready KPI reports — no manual exports.

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Brand Kits & Psychographics

AI-researched buyer psychographics and exportable brand kits for every client, so every asset stays on-strategy and on-brand.

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White-Label Reseller Mode

Put your own name on it. Resell Cheeky Merlin under your agency's brand with sub-accounts you manage — recurring revenue that scales as you grow.

Approvals

Nothing reaches a client without a human saying yes

Does Cheeky Merlin publish or spend on its own? No. Every agent drafts into an approval queue. Posting, sending, spending and connecting all require a person to approve them first.

That is a deliberate design limit, not a missing feature. An agency's liability is its clients' accounts, and no forecast is worth handing an autonomous system the keys to them.

  • Drafts land in a queue with the reasoning attached
  • Approve, edit or reject — the agent learns from which you chose
  • Every action is logged against the person who approved it
Merlin-MMA · Recalibration log
Predicted 4.1% CVR → actual 3.4% Gap −0.7pt · urgency weighting reduced 6%Corrected
Predicted $38 CPA → actual $39.10 Gap +$1.10 · within tolerance, no changeOn target
Predicted 2.8% CVR → actual 3.9% Gap +1.1pt · social-proof weighting raised 9%Corrected
Forecast error, rolling 12±14% → ±8%

Find out what your next campaign is worth

Before you fund it. Every prediction ships with the data behind it.