Platform

Everything an agency runs, in one place

CRM, campaigns, scheduling, reporting and billing — connected to the real ad platforms, so the numbers on a client report are the numbers the platform actually returned.

What you get

8 things that would otherwise be 8 subscriptions

19 AI Agents That Finish The Work

Content, Analytics, Ads Optimization, PR, QA, Sales Outreach, Sales Closer, Sales Prospecting, Trend Scientist, Social Media Manager, Account Manager, Team Digest, CRM Hygiene, Retention, Content Repurposing, Review Intelligence, Local SEO, Video Clipping, and Tracking & Analytics — each one producing a real, reviewable deliverable, not a chat reply.

Self-Healing Predictions

Merlin-MMA compares every prediction to what actually happened — real conversions, real engagement — and recalibrates its own scoring automatically. No manual re-training, ever.

Unified CRM & Tasks

Clients, campaigns, pipelines, tasks, approvals, and client messaging in one place — plus proposals and reports sent straight from your team's own connected Gmail, not a generic no-reply address — no more bouncing between five different tools to run one account.

Content & Social Scheduler

Real connectors for Google Business, Instagram, Facebook, TikTok, and WordPress — plan, preview, and publish without leaving the platform.

Real Ad Platform Data

Live connectors for Google Ads, Meta Ads, and GA4 pull real spend and conversion data straight into client-ready KPI reports — no manual exports.

AI-Driven Sales Pipeline

Automatic lead sourcing, AI-scored prospects, drafted outreach, and generated proposals — your sales pipeline fills itself while you close.

Brand Kits & Psychographics

AI-researched buyer psychographics and exportable brand kits for every client, so every asset stays on-strategy and on-brand.

White-Label Reseller Mode

Put your own name on it. Resell Cheeky Merlin under your agency's brand with sub-accounts you manage — recurring revenue that scales as you grow.

Approvals

Nothing reaches a client without a human saying yes

Does Cheeky Merlin publish or spend on its own? No. Every agent drafts into an approval queue. Posting, sending, spending and connecting all require a person to approve them first.

That is a deliberate design limit, not a missing feature. An agency's liability is its clients' accounts, and no forecast is worth handing an autonomous system the keys to them.

  • Drafts land in a queue with the reasoning attached
  • Approve, edit or reject — the agent learns from which you chose
  • Every action is logged against the person who approved it
Merlin-MMA · Recalibration log
Predicted 4.1% CVR → actual 3.4% Gap −0.7pt · urgency weighting reduced 6%Corrected
Predicted $38 CPA → actual $39.10 Gap +$1.10 · within tolerance, no changeOn target
Predicted 2.8% CVR → actual 3.9% Gap +1.1pt · social-proof weighting raised 9%Corrected
Forecast error, rolling 12±14% → ±8%

Find out what your next campaign is worth

Before you fund it. Every prediction ships with the data behind it.