PR is a volume game that still has to feel personal — every pitch needs to be genuinely relevant to the reporter or outlet, at a scale that's hard to sustain by hand. Cheeky Merlin's PR & Media tools handle contact tracking and batch pitching by beat, in the same platform as the client and reporting tools you'd need to actually run the firm.
A real contact database, filterable by beat, so a pitch goes to the reporters who actually cover that story — not a mass blast.
AI drafts a genuinely tailored pitch per contact from real research, not one template with names swapped in — reviewed and sent by you, not automated.
See who replied and what coverage landed in the same place you tracked the pitch — no separate spreadsheet to keep in sync.
The same sales pipeline, AI price suggestion, and e-signed contract tooling used to land your own new PR clients — not just to serve the ones you already have.
Coverage and campaign results assembled into a real client report, not a manual export job every month.