For Advertising Agencies

Know a campaign's odds before you spend a client's ad budget

Paid media agencies are judged on ROAS and CPL, account by account, campaign by campaign. Cheeky Merlin scores a real Buyer Intent Score before a campaign launches, then keeps working the account afterward — flagging underperforming ads and drafting replacements automatically.

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The real challenges

What advertising & paid media agencies deal with every day

No reliable way to predict a campaign's odds before committing client budget

Manually auditing ad performance across every client account, every week

Proving ROAS/CPL movement to clients in a report that doesn't take hours to build

A human always needs to stay in control of live ad spend — no agency wants a black box making that call

How Cheeky Merlin helps

Built for how you actually work

Predictive scoring before launch

A real Buyer Intent Score and predicted conversion rate before a dollar is committed — not a guess.

Ads Optimization Agent

Flags underperforming ads weekly and drafts an on-brand replacement to copy-paste into the ad platform — a human still makes the call on live spend.

Real Google Ads & Meta Ads data

Live connectors pull real spend and conversion data straight into client-ready KPI reports — no manual exports.

Self-healing predictions

Merlin-MMA compares every prediction to what actually happened and recalibrates its own scoring automatically — no manual re-training.

FAQ

Questions, answered

Does Cheeky Merlin ever spend ad budget automatically?+

No. Merlin's agents draft ad copy and flag underperforming ads, but a human always makes the call on live ad spend — nothing launches or edits a paid campaign without you.

Which ad platforms does Cheeky Merlin connect to?+

Real connectors for Google Ads, Meta Ads, and GA4, pulling real spend and conversion data into client-ready KPI reports.