Know a campaign's odds before you spend a client's ad budget
Paid media agencies are judged on ROAS and CPL, account by account, campaign by campaign. Cheeky Merlin scores a real Buyer Intent Score before a campaign launches, then keeps working the account afterward — flagging underperforming ads and drafting replacements automatically.
What advertising & paid media agencies deal with every day
If none of these is familiar, this probably is not the page for you.
- No reliable way to predict a campaign's odds before committing client budget
- Manually auditing ad performance across every client account, every week
- Proving ROAS/CPL movement to clients in a report that doesn't take hours to build
- A human always needs to stay in control of live ad spend — no agency wants a black box making that call
Built for how you actually work
Predictive scoring before launch
A real Buyer Intent Score and predicted conversion rate before a dollar is committed — not a guess.
Ads Optimization Agent
Flags underperforming ads weekly and drafts an on-brand replacement to copy-paste into the ad platform — a human still makes the call on live spend.
Real Google Ads & Meta Ads data
Live connectors pull real spend and conversion data straight into client-ready KPI reports — no manual exports.
Self-healing predictions
Merlin-MMA compares every prediction to what actually happened and recalibrates its own scoring automatically — no manual re-training.
Questions, answered
Does Cheeky Merlin ever spend ad budget automatically?
Which ad platforms does Cheeky Merlin connect to?
Find out what your next campaign is worth
Before you fund it. Every prediction ships with the data behind it.